150 characters are enough to communicate who you are, what you do, and why people should follow you. You just have to get specific and concise.
Whether you are utilizing Instagram to build a brand, business, or personal community, I hope this post helps you create the best profile and bio for you!
Let’s discuss the different parts of an Instagram profile and what you need:
Have a clear profile picture. People can see what you look like from your feed, but it’s nice to have a casual and clear headshot to keep things cohesive.
Share who you are. This could be as simple as your job title, or you can make it more personal. At the beginning of my bio, I share that I am a content creator based in Wisconsin. It’s short, sweet, and to the point.
Share what you do. This piece of your bio could also be your mission statement. Think: If you could sum up the type of content that you share in a short phrase or sentence, what would that be? For me, it’s “sharing day to day life, thrifted fashion, and endless cups of coffee.” That’s what visitors to my page can expect. If they enjoy that type of content, then they may follow along.
Call to action. Clearly state an action that you want visitors to your page to take. This should also be short, sweet, and to the point.
Include a link. Utilize your link in bio feature! Include just one website link or include multiple links with a service like Linktree. I created a “hidden page” on my website, similar to Linktree, specifically for my Instagram bio. This allows me to share links to not only my most recent blog post but also affiliate links. Bonus: creating your own allows you to benefit from the website traffic.
Create relevant highlights. Here’s your opportunity to showcase the content that you want people to see when they visit your page! I’d suggest sticking to highlight topics that have to do with your niche or mission.
With highlights, you can even utilize highlight covers to communicate your brand visually. I used a picture of an abstract painting I created for my covers. I feel like this adds a fun and personal touch.
What’s your Instagram handle? Drop it in the comments, and let’s connect!