Did you know that if you comment on other users’ posts before you post on LinkedIn, it can increase your engagement?

I learned this algorithm tip and more during Jess Lambrecht‘s course: Utilizing LinkedIn as an Effective Relationship Building Tool. You may remember the UW-Green Bay Institute for Women’s Leadership from previous blog posts (like this one) – This course was an offering of the Institute.

I had the opportunity to participate in the session with my workplace membership, and I’m happy I did! As someone who is passionate about content creation and social media marketing, I was very interested in the topic. I used LinkedIn here and there prior to the session. Post-session, I’ve been challenging myself to engage on the platform and create more original content.

Here’s a look at my page analytics before taking the course (on October 9th) compared to now (October 20th):

• Post impressions went from 141 to 1,297
• Followers went from 722 to 741
• Profile viewers went from 45 to 66
• Search appearances went from 31 to 66

Quite the difference, right?!

So, how was I able to boost my numbers? Well, I put a lot of Jess’s advice into practice. I highly recommend you take one of her courses if the opportunity arises! Below are a few key takeaways I’ve found to be especially impactful.

Make It Personal

While LinkedIn is a professional platform, you can still share what makes you unique. Your profile headline and bio don’t have to be bland. Spice it up and showcase your personality! It’s even appropriate to use emojis (within reason, of course). On LinkedIn, you want to stand out and differentiate yourself from others in your niche.

Consider Your Offer

What value are you providing for connections and followers? Talk about what you offer and how it benefits your audience, and deliver on it! People will be more likely to connect and follow when they see a benefit for themselves.

Quality Over Quantity

The LinkedIn algorithm loves quality content. It favors posts that are easy to read, use proper grammar, and elicit engagement. For example, if you ask a question in your post and users reply in the comments section, LinkedIn will reward you. The algorithm also tends to favor posts that have a visual attached, whether it’s a photo or video. Take the time to put together posts that tell a story.

Consistency

As with many things, consistency is key. If you are actively posting on a consistent basis, your analytics will likely trend positively.

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Whether you want to get more active on LinkedIn to promote your business or enhance your personal brand, I hope these tips help!

How active are you on LinkedIn? I would love to hear your thoughts in the comments or on LinkedIn. Let’s chat!