Did you know that if you comment on other users’ posts before you post on LinkedIn, it can increase your engagement?

I learned this algorithm tip and more during Jess Lambrecht‘s course: Utilizing LinkedIn as an Effective Relationship Building Tool. You may remember the UW-Green Bay Institute for Women’s Leadership from previous blog posts (like this one) – This course was an offering of the Institute.

I had the opportunity to participate in the session with my workplace membership, and I’m happy I did! As someone who is passionate about content creation and social media marketing, I was very interested in the topic. I used LinkedIn here and there prior to the session. Post-session, I’ve been challenging myself to engage on the platform and create more original content.

Here’s a look at my page analytics before taking the course (on October 9th) compared to now (October 20th):

• Post impressions went from 141 to 1,297
• Followers went from 722 to 741
• Profile viewers went from 45 to 66
• Search appearances went from 31 to 66

Quite the difference, right?!

So, how was I able to boost my numbers? Well, I put a lot of Jess’s advice into practice. I highly recommend you take one of her courses if the opportunity arises! Below are a few key takeaways I’ve found to be especially impactful.

Make It Personal

While LinkedIn is a professional platform, you can still share what makes you unique. Your profile headline and bio don’t have to be bland. Spice it up and showcase your personality! It’s even appropriate to use emojis (within reason, of course). On LinkedIn, you want to stand out and differentiate yourself from others in your niche.

Consider Your Offer

What value are you providing for connections and followers? Talk about what you offer and how it benefits your audience, and deliver on it! People will be more likely to connect and follow when they see a benefit for themselves.

Quality Over Quantity

The LinkedIn algorithm loves quality content. It favors posts that are easy to read, use proper grammar, and elicit engagement. For example, if you ask a question in your post and users reply in the comments section, LinkedIn will reward you. The algorithm also tends to favor posts that have a visual attached, whether it’s a photo or video. Take the time to put together posts that tell a story.

Consistency

As with many things, consistency is key. If you are actively posting on a consistent basis, your analytics will likely trend positively.

Whether you want to get more active on LinkedIn to promote your business or enhance your personal brand, I hope these tips help!

How active are you on LinkedIn? I would love to hear your thoughts in the comments or on LinkedIn. Let’s chat!

Copina Co. is a brand that I’ve been following (and enjoying) for years, so I’m very excited to bring you this #sponsored blog post. 

I first became a fan of Copina Co. because of their plant-based collagen products. It was very appealing to me to have a plant-based product that could deliver collagen benefits! As a morning coffee drinker, blends like Vanilla Beauty and Cacao Beauty made it easy for me to add collagen to my morning routine. If you follow me on the ‘gram, you’ve seen me share my favorite homemade lattes made with Copina Co. products.

Also, if you’ve been a reader since 2020 (yes, way back then!), you may remember this blog post where I shared my Copina Co. Matcha routine and plant-based collagen benefits.

It has been great to see Copina Co. grow over the years and even add exciting new products to their shop. Most recently, Sea Moss Refreshers were launched! These are tasty drink blends that are packed with essential minerals and nutrients.

I enjoy sipping on Sea Moss Refreshers on hot days to refresh and in the evenings as a cocktail substitute. I am “that person” who constantly has more than just one drink. I love to have a cup for water, a cup for energy, and a cup for fun. Copina Co. fills my fun cup!

When you hear “sea moss,” you may think, “Is it fishy?.” But Copina Co. does a great job creating a flavorful/fruity blend that doesn’t taste like the sea. The two flavor options are Passionfruit and Citrus Blossom. I enjoy both, but my favorite is Passionfruit.

Enjoy Some Mermaid Water!

Mermaid Water aka Sea Moss Refreshers can enhance your routines. Copina Co. provided me with this link to share with you for 20% off of your first purchase. Don’t forget a whisk to mix up your sips! Enjoy!

Are you a sea moss fan? Which refresher will you try? I would love to hear your thoughts in the comments or on Instagram. Let’s chat!

On the ‘gram, you’ve likely seen aesthetic and candid photos with the texture and grain you can only get from film. So, how do influencers get those trendy film photos to translate digitally?

If you’ve ever tried to take a picture of a picture on paper, you know that it rarely turns out okay. Usually, there’s an awkward glare from lighting or the angle isn’t quite right.

But, have you ever tried scanning photos? Similar to how you’d scan a signed document on your iPhone, you can scan pictures! I recently did this with a few music festival photos I took on Fujifilm Instax cameras.

At Summerfest, Fujifilm had this awesome activation that you could walk through and test a variety of Instax cameras. I had a blast snapping pictures and checking out the different models. I’ve had an Instax Mini for a while, so it was cool to see what’s new.

I wanted a way to save the pictures I took digitally and share them with others. So, that’s how I stumbled upon this photo-scanning hack!

If you have an iPhone, you can follow these simple steps:

1. Open your notes app.
2. Open a new note.
3. Click on the camera icon.
4. Select “scan documents.”
5. Position your camera straight down at the photo you want to scan.
6. Click the circle to snap the scan.
7. Adjust the box to your photo borders if needed.
8. Select “keep scan” and select “save.”
9. Take a screenshot of the document and crop it as needed.

That’s all you need to do to digitize your film pics!

Of course, higher-quality scanners are out there if you’d like a better digital copy of your film photos. But, if you’re looking for a quick and easy method to post a picture you like, try an iPhone scan!

Are you an instant photo fan? Do you love the film photo aesthetic? I would love to hear your thoughts in the comments or on Instagram. Let’s chat!

Thursday night, the girls and I went to Hamlet Creek for the BOLD Fashion Show. It’s not every day that there’s a fashion show in Green Bay. So, as soon as I saw that this event was happening, I marked my calendar and planned an outfit accordingly.

When we arrived, we were greeted with lights, music, and charcuterie cocktails. We grabbed drinks and snapped some pics before the runway show began. There was a fun and upbeat energy all around. I loved seeing everyone’s outfits and getting inspired by how they styled their looks.

On the runway, everyone looked amazing, of course. We saw pieces from Amanda Miceli, Gents, Chaps, and Blokes, and The Wild Goose Exchange. I loved to see the goose make his runway debut (or maybe this wasn’t the first catwalk of the goose…who knows?!).

Post-show, we enjoyed treats and cigars (shoutout to Prohibition) and snapped more pics on the patio. It was a beautiful night, so it felt good to be outside under the glowing lights.

Since this is a fashion-focused blog post, I feel like it’s only right to conclude with my outfit details. This event gave me the perfect excuse to look through my closet and put something unique together.

The dress and shoes are Target finds from a couple of seasons ago. I feel like you can never go wrong with a long black dress and black heels. I love having basics in my wardrobe that I can enhance with accessories. For jewelry, I wore thick silver hoops and a ball chain necklace. My favorite piece of the look is my custom Edie Parker Bodega Bag. The bag was a gift which just makes it even more special.

Cheers to a gorgeous night!

Have you ever been to a fashion show? What was your experience? I would love to hear your thoughts in the comments or on Instagram. Let’s chat!

This past week, I attended Celebrate 2024. It’s an annual women’s leadership event with themes of professional development and empowerment presented by the Schreiber Institute for Women’s Leadership. It also happens to be affiliated with UW-Green Bay, my alma mater.

In 2023, I also had the opportunity to attend and hear a great keynote speech. You may remember the blog post I shared that discussed Mariana Atencio‘s Control Framework for living authentically. In case you missed it, check it out here!

This year, the event began with a performance art presentation from The Art-Hop Collective. In just a few hours, a huge wall of art was painted along to the beat of DjRgs. It was really cool to see the vibrant colors and words come together.

I couldn’t resist letting my phone eat first by snapping pictures of the delicious treats available before and after the main program. Certainly, the food wasn’t the most important part of the event (we’ll get into the takeaways shortly!). But, as a UWGB grad, I’d be lying if I said I didn’t geek out a bit for the phoenix-shaped chocolate.

The core of the event featured a panel of four community leaders and a keynote speech from Jeffery Tobias Halter. Between the panel and keynote, there were a few great reminders that I jotted down:

• Lean into your strengths – Determine how you can best contribute, and focus on the things you are great at.
• You deserve to be where you are – Imposter syndrome can get to all of us. Know that you are where you are for a reason and act with confidence.
• Say “yes” to opportunities – When presented with opportunities to advance, take them! Prepare and do the work so you can shine when you have the chance.

Throughout the event, the theme of allyship was very prominent. It’s good to be mindful of how you can support others professionally and otherwise. When I think of this topic, I think of the quote, “Choose people who will say your name in a room full of opportunities.” You can choose to be the person who advocates for others too!

Have you attended Celebrate or an event like it? What did you take away? I would love to hear your thoughts in the comments or on Instagram. Let’s chat!